Episode 116: More than a Logo!

 

10th July, 2025

Your Logo Isn’t Your Brand (And Other Truth Bombs)

In this episode of Financial Fofu, Trudi and Sarah team up with branding boss Jayne Burgess from Flirt Group to call out the biggest branding blunders small biz owners make—starting with thinking a logo is enough. Spoiler: it’s not.

They dig into why your brand needs more than just pretty colours, how to actually use a style guide (not just let it collect dust), and how consistency builds trust (and cash). From figuring out your real audience to making Google My Business work harder for you, this one’s packed with punchy advice, honest truths, and a few marketing myths that need burning.

Got a brand? Then you’ve got homework. Let’s go.

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Just two industry experts (and guests) having a friendly chat and sharing our knowledge. We aim to raise your knowledge base and dis-spell any myths surrounding finance. tax and a range of other financial topics.

This is a safe space to ask questions and hear useful info on financial matters. 

Read more about FOFU here 

And, as always if you'd like to leave us a message, or suggest a topic, you can do so here 

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DISCLAIMER- The information and material in this podcast, and supplementary and associated information available, is for general information only. It should not be taken as constituting professional advice from the podcast owners, and we recommend you seek independent suitable advice that is specific to your unique circumstances.

 
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Episode 117: In Business with Family:How to Balance Work, Life and Relationships

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Episode 115: Marketing Mistakes Aussies Business Make, and How to Fix them in 2025